GOLD DUST:
COMMUNICATION SECRETS FROM ANDY OWEN
“Clarity sells.
Everything else is decoration.”
For years, in addition to my Copycat articles, I’ve written regular emails to a select group of clients, prospects and colleagues.
No fluff. No theory. Just hard-earned PROVEN observations, advice and guidance from the coalface of direct marketing. These emails have sparked conversations, challenged thinking – and generated real business.
From time to time, it is my intention to publish a selection on this page. So, if you’re serious about marketing that works, have a look around here – as you may find something of value.
And remember, this advice is FREE. Me to you. No charge.
Some of these emails were written months – or even years – ago. That doesn’t matter. They remain here for one reason. Because what works in marketing hasn’t changed in centuries
GOLD DUST EMAILS
Real emails. Real thinking. Timeless lessons.
Have Your Customers Already Forgotten About You?
A blunt look at how quickly customers lose interest—and why most businesses let it happen
If You Want to Sell More, Listen to This Man
Timeless advice from one of advertising’s greats—plus five truths most marketers still ignore
The Most Dangerous Words in Business
More ideas and more opportunities than anything else
Why Clever Marketing Rarely Works
Clever feels good. But it rarely sells. Here's what actually does
Price Is a Symptom, Not the Problem
If price is the objection, the real problem is something you did long before.
Your Brand Is What They Say About You When You’re Not in the Room
Reputation isn’t built in campaigns. It’s built in consistency.
