GOLD DUST SERIES

PROVEN COMMUNICATION SECRETS FROM ANDY OWEN

“Those that KNOW more, SELL more..."

Direct Marketing SECRETS from Andy Owen

For years, in addition to my Copycat articles, I’ve written regular emails to a select group of clients, prospects and colleagues. No fluff. No theory. Just hard-earned PROVEN observations, advice and guidance from the coalface of direct marketing. These emails have sparked conversations, challenged thinking – and, I’m pleased to say, helped many, many people, to improve their campaign results. As a new feature on my website, it is my intention to publish a selection of these emails on key subjects of communication – on this new page. These initial examples are just the start. I have loads more that will be added over the next few months. If you’re serious about making YOUR marketing campaigns better – and you must be, as you wouldn’t be reading this now – have a look around this page – as I guarantee you’ll find something of real value. Some of these emails were written months – or even years – ago. That doesn’t matter. They remain here for one reason. Because what works in marketing hasn’t changed in centuries. As Drayton once told me a long time ag0 – and he was right… “Andy, there is nothing new in our business”. I thought he had one glass too many. Now I know he was so right – as he has been with so many things… Remember, all these suggestions, observations, guidance and recommendations – call them what you will – are FREE. Me to you, Gratis. No charge. I hope you find them helpful. If you choose to ignore them, then that’s OK. It’s your money after all – so how you spend it, is up to you… If anything you read in these articles, strikes a chord…I’d be delighted to hear from you – andyowen@aol.com

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